Privacy policy
Privacy Policy — COMFYLONDON.COM
Last updated: 19 October 2026
This policy explains how comfylondon.com, operated by VH Group HK Limited ("we", "us"), collects, uses and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
Data controller
VH Group HK Limited — Unit 7, 8/F., Tower B, 83 King Lam Street, Lai Chi Kok, Hong Kong
Contact: contact@comfylondon.com
Telephone: +44 7473 959236
Data we collect
When you use our website or place an order, we may collect: your contact details (name, address, email, telephone), your order and payment information, your customer account data, technical browsing data (IP address, cookies, device type, pages visited) and your exchanges with our customer service team.
Why we use your data
We use your data to process and deliver your orders, manage your customer account, provide after-sales service, improve our services and website, send you marketing communications (with your consent), prevent fraud and comply with our legal obligations.
Lawful bases
Our processing is based on the performance of the sales contract (orders, delivery, after-sales service), on your consent (non-essential cookies, marketing communications), on our legitimate interests (fraud prevention, improving our services) and on our legal obligations (accounting, disputes).
Cookies
Our website uses cookies for its operation, audience analysis and advertising personalisation. Non-essential cookies are only placed after you have given your consent, which you can withdraw at any time. You can also set your browser to refuse them, which may limit some features. For more details on Shopify cookies: https://www.shopify.com/legal/cookies.
Sharing your data
We only share your data with the service providers necessary for our services to operate: Shopify (hosting and platform), payment processors, carriers, analytics tools and our marketing partners. We do not sell your personal data.
International transfers
Your data may be processed outside the United Kingdom, in particular in Hong Kong (where the company is based), Canada and the United States (Shopify). These transfers are protected by the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or equivalent safeguards ensuring an adequate level of protection.
Retention
We keep your data for as long as necessary to provide our services, comply with our legal obligations and resolve any disputes.
Your rights
Under the UK GDPR, you have the right to access, rectify and erase your data, to restrict or object to its processing and to data portability. You can withdraw your consent to marketing communications at any time using the unsubscribe link in our emails. To exercise your rights, contact us at contact@comfylondon.com.
Children
Our services are not intended for children under 13. We do not knowingly collect their data.
Complaints
If you believe your rights have not been respected, you can contact us at contact@comfylondon.com or lodge a complaint with the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF — ico.org.uk.
Changes
We may update this policy at any time. The version in force is always available on this page with its date of update.
Contact
contact@comfylondon.com
+44 7473 959236
VH Group HK Limited — Unit 7, 8/F., Tower B, 83 King Lam Street, Lai Chi Kok, Hong Kong